Ten years in B2B SaaS and global brand marketing, including 5+ years at Freshworks across CX, CRM and ITSM — leading the brand and website through IPO readiness, then out the other side. Now backed by an MSc in Marketing Communications from the University of Westminster.
Freshworks needed a site that could carry enterprise credibility into public markets. I led the restructuring of site architecture and conversion pathways across the full property, then drove the SEO and messaging work to convert that architecture into pipeline.
Ahead of IPO, Freshworks needed one coherent brand across a fast-growing, multi-market business. I worked market analysis and campaign coordination into a repositioning that held up across regions, then built the guidelines to keep it consistent as it scaled.
Global expansion was bottlenecked by localisation speed. I rebuilt the process behind it — not just the translations, but the workflow that produced them — to get new markets live faster without losing quality.
I started in client experience and event marketing at Haworth, coordinating global campaigns and showroom experiences across regional teams. That's where I learned that marketing is mostly logistics wearing a creative coat — get the details right and the story lands itself.
Five-plus years at Freshworks took that instinct and put it under real pressure: a company moving through international expansion, a full brand repositioning, and eventually an IPO. Across CX, CRM and ITSM product lines, I worked the full stack — from localisation workflows to site architecture to the SEO and messaging that turned traffic into pipeline.
In 2025 I completed an MSc in Marketing Communications at the University of Westminster, London — partly to formalise a decade of decisions I'd been making on instinct, and partly to bring newer thinking on brand and digital strategy back into practice. I'm now based in Chennai and open to roles in Bangalore and Mumbai.
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